UX/ui CAse study konica minolta

Introduction

This case study details the redesigning of the Konica Minolta E-Shop for the European market and its following IDS system development. The e-shop was first redesigned so that it better suited user needs, and IDS(Indirect Sales) followed with a design that first had the same old look. A new guide was then added to provide a new appearance for the entire experience and align the two platforms with each other.

Problem statement

• The first e-shop was developed along with the US office but was not adapted to European customers.

• A completely new e-shop was needed in a short period (approximately one month).

•  The IDS system, which was designed for indirect sales partners (dealers), was developed later but kept the original appearance at first.

• A novel design principle was applied to re-design IDS to introduce it into the new e-shop design.

Process

1. E-Shop Redesign: Wireframes and First User Testing

• Wireframes were developed in Figma and translated into an interactive prototype.

• Five Czech and two to three German participants participated in the first test.

• A test scenario was created with specified tasks, e.g., searching for and purchasing a printer.

• User behavior was tracked to identify pain points.

Findings:

• Some things were unclear to some users (e.g., printer rental details).

• Navigation needed to be revised because users got lost on the site.

• The product detail page had high price and benefit explanations, but users did't understand.

2. Iterations and Second Round of Testing

• Wireframes were refined from the first round of testing and tested again in the future.

• Priority was placed on creating the most critical elements of the e-shop, namely the product detail page.

• Iterations later came the final visual design, which was then handed over to a graphic designer.

Findings:

• There were improvements, although some further fine-tuning was needed, like tweaking the layout and other benefits.

•  Some elements were re-designed multiple times according to user feedback.

3. Professional Research Agency Testing

• After the launch, extensive user testing was conducted with a professional research agency.

• 11 German, Dutch, and Belgian participants were recruited.

• The agency utilized a paid participant panel to ensure respective user profiles.

• The test was intended to verify the functionality and user experience of the e-shop.

• Users called for improved FAQs, a chatbot, and improved navigation guidance.

• The result provided definite guidance for future growth.

Indirect Sales System (IDS) Development

1. Launch (Old Design)

• IDS was launched as an indirect partners' (dealers') selling system, reselling on Konica Minolta printers.

• Old design was introduced at the system initially, introducing incongruences when they introduced the newly designed e-shop.

• Dealers' customers' feedbacks suggested functional and usability improvement.

• Survey among 5-10 dealers were conducted for users to reveal serious pain points and regions where there was improvement.

2. Implementation of New Design Guidelines

• A new design system was rolled out to provide IDS with a fresh and consistent appearance with the e-shop.

• Key enhancements were a clean UI, enhanced spacing, and navigation elements.

•  The makeover was centered around enhancing usability at the expense of not compromising functionality for dealers.

Before: