UX/UI Case Study: ARTPICK

Problem statement

Choosing art for your home can be overwhelming—with thousands of styles, colors, and sizes available, many people struggle to find the perfect piece that matches their taste and space. Traditional online art stores often lack personalization, leaving users unsure about their choices.

Solution

ArtPick simplifies the art-buying experience through a smart recommendation quiz, guiding users to curated art prints based on their preferences. By answering a few fun questions, users receive personalized suggestions tailored to their style, mood, and space—making art selection more enjoyable.

DESIGN PROCESS

For ArtPick, I researched online art stores to identify user frustrations, then designed an interactive quiz to simplify art selection. I created wireframes to ensure a smooth flow and used a bold, modern aesthetic with a striking color scheme. After building a Figma prototype, I tested and refined the design for a seamless user experience.

Target Audience

• Gen Z & Millennials (18-35 years old)

• Urban creatives, renters, and first-time homeowners

• People who love aesthetics but don’t consider themselves "art experts"

• Users who prefer digital-first, mobile-friendly experiences

User research

For user research, I focused on understanding why people struggle to choose art online. I explored common frustrations, such as decision fatigue and the overwhelming number of options. I also analyzed competitor websites to identify gaps in personalization and ease of use. These insights helped shape ArtPick’s quiz-based approach, making the art selection process more intuitive and engaging.

Quantitative research

For quantitative research, I analyzed data from online surveys and existing market reports on art-buying behavior. I looked at statistics on how users browse and purchase art, focusing on decision-making patterns and common drop-off points. This data reinforced the need for a guided shopping experience, leading to the development of ArtPick’s personalized quiz.

Survey Data (Hypothetical Example):

• 68% of users said they feel overwhelmed when choosing art online.

• 52% abandon their purchase because they’re unsure if the artwork will fit their space.

• 75% prefer personalized recommendations over browsing large catalogs.

Industry Insights (Real Data):

• According to Artsy’s 2023 Art Market Report, 35% of online art buyers say they hesitate due to too many choices.

• A Baymard Institute study found that 69% of online shopping carts are abandoned, often due to indecisiveness.

• E-commerce brands using quizzes and guided selling see a 20-40% increase in conversions.

User personas

Goals

• Zuzka wants to decorate her apartment with stylish art that reflects her creative personality.

• She values personalized shopping experiences and prefers quick, curated recommendations.

Frustrations

• She often feels overwhelmed by the sheer number of art options available online.

• She struggles to find art that suits her taste and matches her modern home decor style.

Needs

• Personalized art suggestions based on her aesthetic preferences and apartment layout.

• A simple, time-saving shopping experience with intuitive navigation.

Behavior

• Zuzka frequently shops online for home decor and enjoys discovering unique, modern art pieces.

• She engages with brands that offer clear and minimalistic designs, as well as curated recommendations.

Goals

• Janko is in the process of decorating his new home and wants to find artwork that complements his minimalist interior design.

• He is not an art expert but is interested in finding modern art that fits his space.

Frustrations

• Janko finds it hard to choose the right art that matches his home’s design without feeling uncertain.

• He doesn’t have much time for browsing countless websites or galleries.

Needs

• Simple, curated art recommendations based on his preferences.

• A straightforward online shopping process with recommendations tailored to his style and home design.

Behavior

• Janko prefers shopping online for convenience, particularly for home decor.

• He values functionality and clarity in online shopping experiences and looks for reliable guidance when making decisions.

Empathy MAP

COMPETITIVE ANALYSES

Customer journey map

Product overview

ArtPick is a personalized art print store that helps users find artwork through a quick style quiz. Instead of endless browsing, users receive curated recommendations. The minimalist design ensures a smooth shopping experience with easy browsing, saving, and fast checkout. Designed for young professionals and casual art lovers, ArtPick removes decision fatigue and makes discovering art effortless and enjoyable. 

Responsibility : UX research, UI design

Tools: Figma, Miro, Adobe Illustrator